Over the years we have endured our fair share of protein bars. One consistency we came to conclusion with, none of the current bars live up to the hype.
Just like we hate half reps, we do not like half-baked products either. We decided it was time for us to develop a protein bar that lifts the entire category to a whole new level.
The Rock Bar project came to life with the goal of creating a protein bar that tastes, looks and feels like a candy bar. With that goal in mind we decided the Rock Bar should become more than just a protein bar. The Rock Bar is bigger than our brand. This is not just a bar for Dedicated lifters, this is a bar for anyone who wants to take a step towards a better, fitter lifestyle.